More often than not, customers are put off by additional costs that were not made clear when adding their product to their basket, the biggest one of all is delivery costs. By increasing the product price to soak up the delivery charges and offer free delivery can reduce the amount of abandoned carts and checkouts.
Other options to consider:
- Create several shipping methods and offer the cheapest free
- Consider free delivery over a set amount, this can easily be achieved with our Table Rate Shipping
- If you offer free shipping, be sure to select the free shipping class on the product to display the badge to all your awesome customers